St. Joseph Communications is acquiring Assembly Digital, a digital media technology company that uses data and machine learning systems to scale audience growth and advertising solutions.

By analyzing billions of data points, Assembly’s proprietary technology optimizes content experiences and ad placement based on real-time reader behaviour. Assembly’s 25-person team of engineers, developers, performance marketing specialists and content experts will continue to operate out of B.C.

Ken Hunt, president and publisher of SJC Media, said the acquisition will provide more relevant and dynamic content for its readers and more scale and revenue for its advertisers.

Assembly’s platform will be the newest addition to SJC’s multi-platform strategies for content creation and distribution. SJC Media publishes Canada’s largest portfolio of media brands including Chatelaine, Toronto Life and Maclean’s, with 19 million monthly views across its digital network.

SJC acquired several titles from Rogers Sports & Media’s magazines in 2019 and most recently relaunched Canadian Business in print after several years of digital-only editions.