Hivestack makes its OOH inventory available on Yahoo’s DSP

The programmatic company is giving advertisers another omnichannel platform through which they can access its network of digital screens.

Montreal-based programmatic out-of-home company Hivestack has made its inventory of screens more accessible to advertisers by signing a new strategic partnership with Yahoo.

Available today, advertisers and their agencies can access Hivestack’s DOOH inventory globally through Yahoo’s DSP. The integration with Hivestack’s SSP will allow real-time bidding through both open exchange and private marketplace deals.

Though Hivestack has its own DSP focused on DOOH, it has been increasingly making its inventory available through omnichannel DSPs to give advertisers and buyers more “one-stop” options to plan and conduct their programmatic OOH buys in the same place they are other platforms. Over the last 12 months, the company has made its inventory available through Xandr, The Trade Desk and MediaMath DSPs.

Prior to today’s announcement, Yahoo already had access to more than 250,000 screens globally. Other DOOH networks available through Yahoo include Place Exchange, VIOOH, Vistar Media and Broadsign. It also has capabilities in digital display, video, connected TV and audio.

Hivestack says its network delivers nearly 372 billion monthly impressions globally, including 220 billion in North America.