Bell Media renews broadcast and streaming rights with NFL

Games will continue to be available across the company's linear networks and their online platforms.

Bell Media networks will continue to be the exclusive home of NFL games for Canadian audiences as the company has extended its media rights with the league.

The exact length of the multi-year extension, as well as financial terms, were not disclosed.

The deal covers the early, late and nighttime games on Sunday, as well as Thursday- and Monday-night games. It will also feature games played as part of the NFL’s International series, playoffs games and the Super Bowl.

Bell will continue to air the games across TSN, RDS, CTV and CTV2, as well as stream the games live through each network’s website, app and TSN/RDS Direct. Bell Media will also continue to host NFL RedZone to TSN subscribers, offering highlights and looks at key moments from games throughout the league.

Stewart Johnston, SVP of Bell Media Sales and Sports, said fan interest in Canada has increased with each NFL season.

This year’s Super Bowl drew an AMA of 8.1 million across CTV, TSN, and RDS, with 16.9 million unique viewers. According to Numeris data, NFL regular season games regularly delivered AMAs between 800,000 and 1 million, with this year’s playoff games drawing an AMA between 1.4 and 2.1 million viewers nationally. Bell also said live streaming viewership of NFL games grew by 34% in the most recent season.