From left to right: Jeff Pattison, Beverly Slater and Claudine Jarabe.

Quebecor Expertise Media has hired three new account directors in its Toronto office with mandates that cover the full range of the integrated communication company’s media business.

Jeff Pattison has been named account director on 360-degree campaigns. A seasoned media planner, Pattison brings over 20 years of experience with agencies that include Mediacom and Havas to his new role. Most recently, he was group strategy director at Heart & Science.

Already very familiar with the Quebec market, Beverly Slater has joined the team as account director for TV. Slater has over 12 years of experience as an account director at Astral and Bell Media, as well as 10 years at OMD as a media buying supervisor for major clients such as Pepsi and Rogers.

Claudine Jarabe as signed on as account director for OOH. She comes from nearly 10 years at Bell Media on the OOH side and has a track record of over 20 years in sales, having also worked at Adapt Media and Meteomedia.

The new account directors report to Patricia Heckmann, general manager of agency and client solutions, Montreal and Toronto.