TikTok becomes a TIFF partner for the first time

The collaboration includes a filmmaking competition focused on the platform’s recently launched AR creation hub.
TikTok mobile

TikTok has partnered with the 47th Toronto International Film Festival for the first time. This collaboration includes the introduction of a film making competition where the winner will score an exclusive VIP festival experience.

The “Future of Filmmaking Challenge” runs from Jul. 15 to Aug. 12 and calls on participants to create an effect in Tik Tok’s Effect House “that advances cinematic storytelling and inspires the next generation of filmmakers.”

TikTok made Effect House available to the public in April, letting any user create their own AR video filters and effects.

For the contest, aspiring filmmakers are given three choices: designing a feature that produces lighting effects, one that features cinematography effects or one that creates transitions.

“TIFF and TikTok have each revolutionized access to inspiring short-form entertainment in their own rights and now we’re coming together to create truly new ways of celebrating global talent,” notes Kathryn Hudson, director of media partnerships for TikTok Canada.

The entries will be reviewed by a panel of industry judges that includes TIFF CEO Cameron Bailey, AR/VR director and TikTok creator Laura Gouillon as well as members of TikTok’s own Effect House team.

The winner will receive a trip for two to Toronto (including transportation and accommodations) to attend the TIFF opening night screening, a TIFF industry pass that provides access to press and industry screenings, and an invitation to the TIFF opening night party.

The competition is just one part of TikTok’s first year as a TIFF sponsor. The company says it will also host an in-app hub where users can “experience the best of the Festival, as well as can’t-miss TikTok x TIFF programming.”