Booster Juice has teamed up with Play On! Canada with a multi-year agreement that designates the juice and smoothie bar brand as National Partner of the street hockey festival.

As part of the wide-partnership, Booster Juice will be featured at all Play On! events through rinkboard branding, promotional announcements, sampling activity and on-site sales of products, as well as on Play On! Canada’s digital platforms, communications, and marketing materials.

Booster Juice and Play Canada will also collaborate to pioneer TournPro, a new retail reward technology system, beginning in 2023.

Play On has scheduled nine events in major centres across the country this year from the end of July to the first weekend in October. The street hockey festival features interactive games, food and entertainment in addition to street hockey games. Booster Juice will also award players at the festival with gift cards as prizes and provide volunteers with a free smoothie.

The first Play On! event was held in Halifax in 2003 and since then its has staged 170 events in 37 communities across Canada, involving over 400,000 participants and over two million spectators, volunteers and officials. The 2013 event set the Guinness World Record for largest street hockey tournament, involving over 42,000 players in its largest season.

Play On’s other sponsors include Sportsnet, Gatorade, Big Steel Box and Jvckenwood.