Corus helps give a glimpse into Ontario’s dairy farms

Documentary-style videos created for the Dairy Farmers of Ontario are being supported with recipe content and native connected TV ads.
Mystique Mattai and Philip Lago

The Dairy Farmers of Ontario has teamed with Food Network Canada to launch a new content marketing campaign to profile the pride, passion and hard work of Ontario’s dairy farmers.

The content includes two documentary style episodes that highlight the 3,400 family-run dairy farms across the province and how they produce their products. The episodes were produced and shot by Corus Entertainment’s social digital agency
So.da in collaboration with Dairy Farmers of Ontario and media agency Starcom.

The campaign also features cross-platform elements such as recipe articles on Food Network Canada’s website, Pinterest, TikTok and Instagram Reels. Additionally, Global TV App, Stack TV and other connected TV platforms will have co-branded native ads and brand sell spots throughout August.

Each three-minute episode has been filmed at Ontario farms to give audiences a glimpse at the daily life of a modern dairy farmer. The hosts are Philip Lago and Mystique Mattai, the couple behind the popular blog Chef Sous Chef, as they meet the Ontario dairy farmers behind the local foods they love. The hosts will also be posting their recipes from the campaign on their social handles.

The first episode launched July 29 on Food Network Canada’s website and Facebook page, with second planned to be released on Monday. The episodes will also be available on the Global TV app as part of Food Network Canada’s offering.