Following an RFP of its agency partners, National Bank has renewed its mandate with Omnicom Media Group to handle its media strategy and buying.

The media assignment was part of the same RFP that resulted in Lg2 becoming the bank’s new creative AOR.

“Collaboration and innovation are core values that we and Lg2 fully align with, and this lays a very strong foundation for great success in the future,” says Karine Courtemanche, CEO at OMG Montreal.

Previously, both creative and media for National Bank were handled by Sid Lee. Sid Lee Media provides its buying and planning services through a partnership with OMG.

Going forward, instead of giving one specific agency brand the assignment, OMG has created a dedicated team from across its network to work with Lg2 on the account.

The bank’s ambition is to “explore new horizons and accelerate…growth across the country,” according to Paula Badran, VP of branding for the financial institution, now that the bank has “solidified [its] brand’s foundations” over the last few years. Upcoming campaigns will aim to put National Bank in a better position to reach both current and potential clients, as well as employees and communities where the bank is involved.

The bank holds $387 billion in assets, as of July 31, and together with its subsidiaries is the country’s sixth largest bank. It has more than 28,000 employees nationwide.