What do you do if you have a small budget but a huge imagination?

Ottawa-based haunted house Sawmill Haunt wanted to get some advertising from influencer Dude with Sign. With over 8 million followers, the now-famous personality is known for his humorous commentary and satirical protests written on a cardboard sign.

However, the small company could not afford his rates. They decided therefore to create their own version of the influencer’s stunts and give them a spooky spin.

They put a zombified version of the influencer on Ottawa’s streets, calling him “Dead with Sign.” His signs humorously encourage people to book a visit to the haunted experience.

Although you may not want to run into this scary influencer, his exploits can also be found on Instagram at @deadwithsign.