DoorDash has launched a new advertising solution that will allow brands of all sizes to reach new customers.

The mobile ordering platform has launched a self-serve version of its Sponsored Listings tool. This enables merchants to upweight their placement in highly visible places on the DoorDash app, like the homepage and search results. Merchants using this option pay only for orders placed via their ad and not for ad clicks or impressions.

The new feature joins other self-serve ad tools, such as offering promotions through the Offers Hub and homepage banners.

“At DoorDash, we are driven by our merchant-first philosophy of empowering them to reach consumers where they are,” says Shilpa Arora, general manager at DoorDash Canada.

A self-serve option is designed to attract new consumers and tailor campaigns to the merchants’ specific needs, including target audience, daily budget, targeting strategy, campaign duration and monitoring or pausing the campaign at any time.