Bathroom remodelers Bath Fitter has appointed Media Experts as its new media partner to tackle its post-pandemic growth goals.

Media Experts will oversee Bath Fitter’s media strategy, planning, buying and execution, as well as provide support around the company’s technology and innovation objectives.

Founded in Montreal, Bath Fitter has built a presence across North America over the last three decades, including 35 service centers across Canada. Matthew Tamilia, marketing director at Bath Fitters, said it was looking for a media agency to help achieve “aggressive growth targets” next year.

“As we continue to navigate this new, post-pandemic media landscape, we felt the need to bring on a partner who was aligned with our operational realities while bringing new, more efficient ways of working through tech and people,” he said.

Lloyd Lottner, VP of strategy and client services at Media Experts, says the agency is ideally equipped to work with the company due to its strong local experience.

“While we’ve seen several companies in Quebec look to U.S. agencies, we believe choosing to work with Canadian agencies who work in and understand the market is crucial to client success,” he says. “Not only do we share affinities with the client as a company founded in Quebec, but we are also backed with best-in-class resources that allow us to home in on and connect with the right audiences, with the right messages at the right time.”