OOH media company Branded Cities has launched four digital spectaculars located at Lakeshore Boulevard, one of the busiest roads in the Greater Toronto Area, along the stretch that sees commuters heading into the Gardiner Expressway and Ontario Place.

These new displays are fitted with dual-sided 20ft x 20ft spectaculars, providing advertisers with 1,600 square feet of space to showcase their campaigns.

The company claims that the upgrade from static boards to digital screens will allow advertisers to maximize their reach while also having the ability to easily change up creatives mid-campaign. It will also give advertisers the option to more activation capabilities, such as dayparting.

The new signs are part of developments Branded Cities has planned for 2022, which include recent efforts to modernize its Toronto Islington Highway spectacular and the launch of multiple digital displays at Union Station and at the Rogers Tower in Yonge and Dundas.