Horizon Media now counts a new executive in its ranks, hiring Jennifer Bidwell as VP of business solutions.

Bidwell is returning to the agency world, having most recently been EVP of sales and marketing for digital out-of-home company Allvision. She brings with her 17 years experience in the field including stints at Bell Media, Media Experts, Corus Entertainment and Canwest.

Bidwell has most recently been focused on the digitization of traditional media (CTV, DOOH, connected audio) and emerging technologies, new platforms and the use of data and metrics that support it all.

“Jen’s experience across all channels and on both the vendor and media agency side of the business brings a unique and valuable perspective as we look to develop more strategic integrated partnerships. We’re excited to welcome Jen to the Horizon team,” said Sheri Rogers, SVP of business solutions at Horizon Media.