Maple Lodge Farms, a family-owned Canadian chicken producer, has signed a multi-year partnership with Canada Soccer and the Canadian Premier League (CPL), making it the Official Food Protein Partner of Canada Soccer’s National Teams and the country’s top professional men’s soccer league.

The deal was negotiated by Canadian Soccer Business, the entity that handles brand partnerships for both Canada Soccer and CPL.

With this new partnership, Maple Lodge Farms will engage with families throughout the Canadian soccer community by supporting Canada Soccer’s “Active Start Soccer Fests” program and offering family photos at select CPL matches, in addition to contests and giveaways. Canadian soccer fans will also have a chance to sample Maple Lodge Farms products on-site at select Canada Soccer and CPL matches.

“As the leading grassroots and youth development soccer program in our country, Active Start Soccer Fests have connected with more than four million Canadians nationwide, and this investment is critical to continue building on our success at the community level and to support our future stars,” says Earl Cochrane, general secretary, Canada Soccer. 

As the new presenting partner of the CPL Player of the Week, Maple Lodge Farms will also play a role in celebrating the best individual performances in the CPL on the league’s digital and social channels. In addition, CPL fans will be celebrated by Maple Lodge Farms as the presenting sponsor of the Ultimate Fan honour, a monthly recognition that highlights the most devoted fans of each CPL team.