OOH company Branded Cities has hired Sophie Dufour as its new account director.

Based in Montreal, Dufour will be in charge of the various static and high-impact digital solutions offered by Branded Cities across Canada and the U.S.

Dufour is a business strategist with a strong background in media, including in display and digital. She has previously worked as a national account director at both Pattison Outdoor and Journal Métro, and also led the former’s sales operation in Eastern Canada.

More recently, the company upgraded four screens in Toronto and entered into a long-term agreement to operate the indoor and outdoor signage assets for The Well, the city’s coveted new downtown destination.