Allvision has expanded its presence in the GTA with the addition of three new large format digital out-of-home boards.

These large-scale, high-impact boards bring Allvision’s presence to close to 50 digital ad faces in the GTA, delivering over 29.8 million daily impressions.

The new boards include two premium bridge locations in the Vaughan area, at Highway 27 south of Rutherford Road, and Highway 7 east of Kipling. The third is a Highway 407 board at the Unionville GO Station, west of Kennedy Road, in Markha, adding to its roster of digital boards alongside the high-traffic 400 series highways.

The addition of the new digital boards is part of Allvision’s commitment to growing its footprint in the GTA, while also providing a product with a lower carbon and greener footprint – no paper, no vinyl, no trucks or fuel.

In addition to the Greater Toronto Area (GTA), Allvision’s DOOH network – which launched in 2020 – also includes placements in Montreal and Vancouver. In Mississauga, Ontario’s second-largest city, Allvision has developed an extensive underpass bridge network of 22 ad faces across 11 locations.

This year, Allvision has also been adding to its leadership ranks, hiring Stuart Garvie as its Canadian CEO and Maria Girimonte as its head of sales.