Nature’s Path Organic Foods has completed its agency review and appointed Cairns Oneil as its media AOR in both Canada and the U.S.

The B.C.-based organic breakfast and snack food company was looking to select a partner that was best positioned to help the brand achieve its ambition to be a leader in organic food. Nature’s Path produces USDA and Canadian Certified Organic and Non-GMO Project Verified breakfast and snack foods sold in grocery and natural food stores in over 50 countries around the world.

“Our aim is to optimize our use of media and technology to increase awareness of the many benefits of organics and create the best possible experience with our brand,” says Sasha Bricel, director of marketing services for Nature’s Path, says, “The result is that consumers can make the most informed purchasing decisions while transforming the health of the planet through our organic food.”

Planning and activation for 2023 has begun for key campaigns, including digital and broader programs around Super Bowl.

Other new business wins for Cairns Oneil this year include Rakuten Kobo and Service Inspired Restaurants, parent company of Jack Astors and Scaddabush.