Reddit has formed a country-specific partnership with Omnicom Media Group (OMG) in Canada.

The agreement provides locally-focused commercial and strategic benefits for OMG agencies and their clients in Canada. Clients of OMG Canada agencies now have access to a range of services designed to enhance the value of their media spend on Reddit. These include priority access to Reddit’s in-house creative agency, KarmaLab; early visibility into and opportunities to partner on key research projects; custom data and insights; exclusive platform training; and early access to product and feature testing.

Omnicom’s Canadian media agencies include OMD, Hearts & Science, PHD and Touché!

Reddit established an official presence in Canada in March 2021. OMG Canada clients have been involved since then in building out Reddit’s local advertising business and engaging with its “community of communities” in Canada.

Earlier this year, Reddit formed a similar partnership with IPG Mediabrands’ Canadian agencies.