Broadsign has unveiled a refreshed OOH platform designed to help media owners enhance business management, operations and scalability.

The reimagined platform includes unified access to existing Broadsign product subscriptions, audience-based campaign targeting and expanded static signage operations.

The new user experience brings inventory and audience management for digital screens together and centralizes access to Broadsign product subscriptions, starting with Broadsign Direct and Broadsign Reach. It gives media owners one centralized hub where they can sell ad space, automate yield optimization and manage digital inventory and audience metrics.

A new enhancement coming later this year expands platform access to static operations for current customers using the Broadsign Platform. It will consolidate static operations, such as campaign charting, real-time stock levels, creative management and scheduling work orders.