Narcity Media Group has launched a subscription advertising and marketing model that aims to create ongoing relationships with advertisers.

Drive-Thru offers clients different marketing solutions from a selection of branded content, social and display packages that give them continuous monthly visibility on Narcity platforms and actionable insights on a monthly basis.

Across the Narcity, MTL Blog and Technality websites, the company says it has 12.3 million unique visitors, 26.4 million pageviews and 300 million ad impressions per month. Its social following across platforms also tops 5 million.

The subscription plans are available to both brands and agencies. All packages include a media plan and ongoing support for optimization, but can otherwise be tailored to specific needs. Some plans are geared more towards delivering a certain number of social assets, paid amplification and impressions every month (with the exact amount varying depending on the price level), but some plans specific to agencies include a guaranteed amount of impressions every month that can be transferred between clients.

Drive-Thru is not meant to replace Narcity Media Group’s existing solutions offerings, but rather is meant to service for clients who want to interact with an engaged audience in a cost-effective, recurring way, instead of on a campaign-by-campaign basis.

Muskoka Brewery, Right to Play and Le Monastère are among the clients that have already utilized the service.

Narcity has a track record of experimenting with new approaches to digital ads. In 2021, it introduced a new pricing structure for programmatic ads, including a higher price floor to improve the quality of advertisers on its sites.