Retail-focused OOH company INEO has added a new display to its retail media network.

The Welcoming Greeter is a standalone digital display pedestal designed to work with the components of INEO’s “Welcoming System,” a suite of tools and displays aimed at capitalizing on valuable entryway real estate. Other products in the system including the pedestal- and gate-style screen, as well as a dual-screen product. The system is also meant to work with a retailer’s existing systems to provide an integrated DOOH network throughout the store.

Each INEO Welcoming Greeter is integrated wirelessly for media delivery, monitoring and updating. The non-display portion of the system’s
exterior can also incorporate additional graphical features, like customized skins specific to the retailer. INEO, working with an undisclosed partner, has also built in AI capabilities to allow the Welcoming Greeter to communicate with customers via an audio enabled chatbot. There will also be hand gesture recognition capabilities via its partnership with GestureTek.