Sponsors sign on for season two of Bachelor in Paradise Canada

Two beverage brands, a sportsbook and a jeweler will be integrated into the reality show.

Rogers Sports & Media has unveiled four of the sponsors that will be integrated into the upcoming second season of Bachelor in Paradise Canada.

Brand partnerships for the season include Diabolica Wines, Muskoka Spirits, online casino and sportsbook BetRivers and jeweler Ring Come True, though more sponsors may be announced as the season goes on. Each of the sponsors will receive their own multi-platform integration across Rogers Sports & Media’s entertainment brands, including television, radio and digital, as well as in-show content, brand sell opportunities, co-branded promotions and in-store extensions.

While the first season took place in Ontario’s cottage country, season two will be at a Canadian beach resort. The cast, also announced on Monday, include a mix of alumni from both the Canadian and U.S. Bachelor franchises, alongside more than a dozen new contestants from across the country.

Season two premieres on May 8, making the move from Sunday to Monday.

Rogers Sports & Media has not released viewership for season one of the series, but had previously said that there was an “increase in digital viewership on Citytv.com and Citytv Now from week to week” following the premiere in the 2021 fall season.