Outfront Media Canada has partnered with RCC Media to roll out 39 digital bridge overpass screens and eight large format digital bulletins throughout the Greater Toronto Area and London.

These new locations, plus 70 digital screens already throughout Toronto and Hamilton, bring Outfront’s coverage to 118 digital locations.

“[Outfront has] handled sales for RCC on a number of assets for many years and move forward knowing that our two companies enjoy a complimentary partnership that will bring to market a winning combination of locations that provides amazing coverage of Canada’s most populated area,” says Michele Erskine, CEO of Outfront Canada. “We continue to invest in key digital locations, building out a comprehensive network that allows advertisers both local and regional to leverage the power and flexibility of digital out-of-home.”

The rollout of the new screens is underway with the majority expected to be completed this year. The first seven screens are already live in London, a new market for Outfront. Markham locations are installed and ready to go live this month. Brampton, Hamilton and Vaughan are rolling out in coming months, providing coverage in areas of the GTA – Brampton and Markham – with little or no digital OOH.