Rogers Sports & Media has revealed its broadcast lineup for the 2023 Stanley Cup Playoffs, as well as the brands debuting new sponsorship activations during the first round.

Games will air on Sportsnet, Sportsnet ONE, Sportsnet 360, Citytv, CBC, OMNI, Sportsnet Radio Network and via live stream on SN Now. Monday’s games include the Edmonton Oilers against the Los Angeles Kings, as well as matchups between the Florida Panthers and Boston Bruins; New York Islanders and Carolina Hurricanes; and Minnesota Wild and Dallas Stars.

On Tuesday, the series between the Toronto Maple Leads and Tampa Bay Lightning begins, as does the matchup between the Winnipeg Jets and Vegas Golden Knights. Other games airing that night include the New York Rangers against the New Jersey Devils and the Seattle Kraken versus Colorado Avalanche.

In addition to its existing sponsors that have been involved throughout the NHL season, Rogers Sports & Media has also lined up a number of unique executions for the playoffs.

Online sportsbook Bet365 will be presenting “Watch a Game with Steve Dangle,” in which the host will invite fans to watch games along with him in a livestream on Sportsnet’s YouTube channel. Fellow sports betting service Draftking will be the presenting sponsor of Hockey Central Saturday, a Hockey Night in Canada pre-game show, throughout the first round, with its own odds integrated into the broadcast.

Boston Pizza will be sponsoring a series of “streeter” videos on Sportsnet’s social channels, in which Tom Stewart will ask fans on the street about their take on the big playoff moments and stories. “Subway OT” will be a segment sponsored by the QSR during TV broadcasts and in social platforms, showing off overtime winning moments.

During the game broadcasts themselves, GMC will sponsor the Top Performer segment, providing an in-depth look at a particular player’s performance during a game.

Last year, the first week of games had an AMA of 782,000 just on Sportsnet, according to Numeris data. By week two, Sportsnet had an AMA of 1.04 million, with CBC’s average audience reaching 903,000.

Outside of programming integrations, SkipTheDishes and Sport Chek have also released new campaign timed to coincide with the start of the NHL playoffs.

Featured image by Alexander Jonesi.