Chatr Wireless is continuing to turn to the radio to get out its message of affordable mobile service, according to media monitoring data from AdEase.
The discount mobile carrier was the most active advertiser in Vancouver and in the top ten in every other major market, aside from Ottawa and Montreal. At the national level, Chatr bought the most ad spots, followed by the Toyota Dealers Association and Subway, which fell from the top spot the week prior.
In Toronto, Air Transat continues to buy the most radio spots behind its spring brand campaign, while Specsavers was at the top in Ottawa supporting its new Canadian campaign.
In Alberta, the upcoming provincial election meant that Elections Alberta was the top advertiser in Calgary and the second most-active in Edmonton. Both the United Conservative Party and NDP were among the top ten in Calgary. Meanwhile, in Edmonton, the Government of Alberta was the most active with a series of safety messages targeted to families evacuated due to recent nearby wildfires.
Grocery stores made a major push, being the most active advertiser category in most markets, in addition to pushing QSRs out of the top spot nationally.
Toronto
Advertisers
1. Air Transat: 1468 (NC)
2. Rogers Communications: 1320 (3)
3. Nissan Dealers Association: 1309 (-)
4. LCBO: 1304 (-)
5. Toyota Dealers Association: 1222 (-)
6. Subway: 1206 (2)
7. Chatr Wireless: 1152 (4)
8. Spence Diamonds: 1028 (7)
9. Wine Rack: 993 (8)
10. Mobile Klinik: 978 (5)
Categories
1. Grocery Stores & Supermarkets: 3211 (24)
2. Quick Serve Restaurants: 3010 (1)
3. Beer, Wine And Liquor Stores: 2352 (8)
4. Import SUVs (Dealer): 2057 (185)
5. Smartphone & Mobile Services: 1596 (2)
6. Airlines: 1484 (3)
7. Dine-in Restaurants & Bars: 1189 (11)
8. Jewelry Stores: 1168 (4)
9. Import Trucks (Dealer): 1157 (-)
10. General Home Improvement Stores: 1113.67 (25)
Ottawa
Advertisers
1. Specsavers Canada: 967 (NC)
2. Nissan Dealers Association: 887 (76)
3. Toyota Dealers Association: 747 (51)
4. Elementary Teachers’ Federation of Ontario: 671 (91)
5. Ford Dealers Association: 629 (NC)
6. Spence Diamonds: 602 (4)
7. Bell: 588 (27)
8. Donnelly Automotive Group: 583 (NC)
9. Rogers Communications: 571 (11)
10. Subway Restaurants: 567 (9)
Categories
1. Grocery Stores & Supermarkets: 1675.5 (7)
2. Eyewear & Optical Stores: 1341 (1)
3. Import SUVs (Dealer): 1256 (146)
4. Furniture Stores: 1199 (12)
5. Smartphone & Mobile Services: 1133 (45)
6. Department Stores: 1023 (3)
7. TV & Streaming Services: 1003.5 (9)
8. Heating & Cooling Services: 978 (NC)
9. Education Associations: 946 (50)
10. Dine-in Restaurants & Bars: 916 (4)
Montreal
Advertisers
1. Mazda Dealers Association: 982 (319)
2. Honda Dealers Association: 849 (-)
3. Federation Des Chambres De Commerce Du Quebec: 845 (NC)
4. Virgin Plus: 814 (1)
5. Ebox: 797 (NC)
6. Home Hardware: 771 (2)
7. Patio Design: 694 (4)
8. Shoppers Drug Mart: 691 (290)
9. Air Transat: 689 (6)
10. GMC Canada: 682 (18)
Categories
1. Import SUVs (Dealer): 2104 (38)
2. General Home Improvement Stores: 1778 (1)
3. Smartphone & Mobile Services: 1446 (2)
4. Department Stores: 1430.5 (6)
5. Furniture Stores: 1400 (22)
6. General Local Dealerships: 886 (5)
7. Domestic Trucks: 874 (18)
8. Dine-in Restaurants & Bars: 867 (9)
9. Internet Services: 856 (3)
10. Business Associations: 845 (8)
Calgary
Advertisers
1. Elections Alberta: 1875 (-)
2. United Conservative Party: 1292 (4)
3. Chatr Wireless: 1159 (1)
4. New Democratic Party Of Alberta: 1103 (2)
5. Government Of Alberta: 1033 (6)
6. Toyota Dealers Association: 1011 (34)
7. Subway: 913 (3)
8. Save-On Foods: 874 (5)
9. Shoppers Drug Mart: 779 (468)
10. Spence Diamonds: 728 (8)
Categories
1. Grocery Stores & Supermarkets: 2801 (2)
2. Quick Serve Restaurants: 2526 (3)
3. Political Associations: 2405 (1)
4. Other: 1875 (-)
5. Smartphone & Mobile Services: 1347 (4)
6. Local Government: 1071 (12)
7. Department Stores: 1035 (5)
8. Beer, Wine And Liquor Stores: 1014 (20)
9. Furniture Stores: 964 (10)
10. Dental Clinic: 945 (NC)
Edmonton
Advertisers
1. Government Of Alberta: 1435 (NC)
2. Elections Alberta: 1074 (-)
3. Chatr Wireless: 911 (619)
4. Spence Diamonds:878 (3)
5. Save-On Foods: 778 (4)
6. Toyota Dealers Association: 763 (618)
7. Royal Alexandra Hospital Foundation: 732 (2)
8. Shoppers Drug Mart: 657 (141)
9. Subway: 637 (5)
10. Specsavers Canada: 636 (6)
Categories
1. Grocery Stores & Supermarkets: 2570 (NC)
2. Quick Serve Restaurants: 1972 (3)
3. Local Government: 1836 (2)
4. Smartphone & Mobile Services: 1209 (37)
5. Other: 1074 (-)
6. Jewelry Stores: 1033 (5)
7. RVs & Trailers Retailers: 1002 (12)
8. Heating & Cooling Services: 869 (4)
9. Eyewear & Optical Stores: 834 (7)
10. Import SUVs (Dealer): 807 (18)
Vancouver
Advertisers
1. Chatr Wireless 1658 (NC)
2. Subway: 1533 (NC)
3. Shoppers Drug Mart: 1267 (242)
4. Toyota Dealers Association: 1217 (358)
5. Spence Diamonds: 1103 (3)
6. Mobile Klinik: 1053 (4)
7. Save-On Foods: 882 (5)
8. Specsavers: 834 (6)
9. McDonald’s: 823 (26)
10. Hudson’s Bay Company: 769 (7)
Categories
1. Quick Serve Restaurants: 2950 (NC)
2. Grocery Stores & Supermarkets: 2382 (11)
3. Smartphone & Mobile Services: 2007 (2)
4. Pharmacies & Drug Stores: 1329 (60)
5. Dine-in Restaurants & Bars: 1214.5 (4)
6. General Home Improvement Stores: 1177 (19)
7. Jewelry Stores: 1166 (6)
8. Department Stores: 1054 (NC)
9. Mobile & Computer Repair Services: 1053 (NC)
10. Import SUVs (Dealer): 1018 (57)
