A UB Media screen in the lobby of Theo, a student housing building near the University of Ottawa.

Place-based out-of-home company UB Media has launched what it says is Canada’s first OOH network focused on student housing, giving brands the opportunity to reach 18- to 25-year-olds across the country in their off-campus residences.

UB Media’s network will reach more than 150 properties with over 400 digital boards, including interactive touchscreens, in places like lobbies and elevators. Advertisers have the ability to target universities and colleges, as well as specific student housing buildings. The student housing ad network is available in major university and college cities across Canada, including in the VECTOM markets – Vancouver, Edmonton, Calgary, Toronto, Ottawa and Montreal, the six largest urban centres in the country, all with populations over one million.

This is an addition to UB Media’s existing campus network, which reaches 1.2 million students on 60 campuses nationally. Michael Minicucci, president and CEO of UB Media, describes the addition as “a natural evolution” of the campus network, doubling its reach among 18- to 25-year-olds.