Lindt Canada has launched its first TikTok campaign to introduce a new purpose-driven product line, Lindt One for One.

Lindt’s One for One bar is a special product line where the brand will fund a donated meal to someone in need for every bar purchased, working with food rescue organization Second Harvest.

To promote the launch, Lindt Canada has taken to TikTok to partner with passionate influencers to share how they do good every day. The “one bar = one donated meal” proposition is further amplified through brand owned digital, social and email marketing, as well as shopper assets.

Nothing Design Studio and Grey Canada worked with Lindt to develop the branding for Lindt One for One, while Edelman handles earned media and influencer marketing.