ZoomerMedia has acquired The Peak in the media company’s latest effort to expand its reach with readers outside of what has traditionally been its core demographic.

Established in 2020 by Brett Chang, Alex Blumenstein and Taylor Scallon, The Peak’s daily newsletter covers the biggest business stories in Canada and globally in a short, easy-to-digest and often lighthearted format.

The Peak’s flagship newsletter has a readership of over 115,000. Last fall, it started a personal finance newsletter called The Peak Money, which has reached 25,000 subscribers.

The deal is worth $5 million, comprised of $3.5 million cash and a $1.5 million promissory note.

“Business news is serious business, but I’ve been a fan of The Peak’s lighter tone, packaged along with its concise content, since I first came upon it a while ago,” said Moses Znaimer, founder, CEO and president of ZoomerMedia. “I understand busy people and if The Peak can bring them, which is to say me, all the top daily finance and tech stories we need to know in less than 10 minutes, that’s a big idea with a big future.”

The Peak’s content is ad-supported, with the likes of RBC, CIBC, Ipsos, Moneris, Samsung and Oxio sponsoring its newsletters and other content in recent months.

Outside of its newsletters, The Peak’s podcasts – short-form news roundup show The Peak Daily and interview show Free Lunch – are downloaded a combined 100,000 times monthly. In May, The Peak’s TikTok and Instagram content reached 2.8 million users.

“This is an incredible opportunity to supercharge The Peak’s mission of becoming the go-to media outlet for modern business leaders and decision makers in Canada,” Chang said. “Not only will Zoomer’s resources allow us to grow faster and further than we could have alone, the opportunity to learn from and work with Moses will help take our operation to the next level.”

The Peak is the latest in a series of acquisitions by ZoomerMedia, which began last year with BlogTO and followed with Daily Hive. While the BlogTO deal initially seemed out of place for a company that had traditionally focused on audiences over 45, it was part of an effort to expand ZoomerMedia’s reach to younger demographics and create a more fulsome offering for advertisers, as well as to expand its reach on digital platforms.