After 20 years within the organization, Karine Courtemanche is leaving Omnicom.

Most recently CEO of both Touche! and PHD in Canada, Courtemanche is pursuing an unspecified new opportunity.

Helping to fill her duties on an interim basis is Alain Desormiers, Touche!’s founding CEO, who is stepping into the role of CEO of Omnicom Media Group Montréal and Touché! Canada. He will work with recently promoted presidents Samantha Kelley (Touché!) and Charles-Étienne Morier (OMG Montreal) to assist them in creating growth, managing industry shifts and to ensure a smooth and successful transition.

“I am back without hesitation knowing that Samantha and Charles Étienne, as well as the members of the management team, have all the assets to maintain a prosperous future for the organization,” Desormiers says, citing the pair’s 16 years of experience with the company.

In their current roles, Kelley and Morier will maintain the leadership of their management teams ensuring the continuity of the group’s organizational vision and momentum, client servicing and operational strategy in the context of the perpetual transformation taking place in the media ecosystem.

Caroline Moul continues as president of PHD Canada, reporting to Cam Reston, CEO of Omnicom Media Group Canada.

Courtemanche first joined Touche! in 2003. She was named president of the agency in 2010, later adding leadership for all of Omnicom Media Group’s activities in Montreal. She was named CEO of both Touche! and parent network PHD in 2020.

“Karine has been a wonderful colleague and friend over the years,” Reston said. “I know she will be successful in all the future projects she takes on. We are lucky that Karine and Alain built such a strong team of leaders that are continuing to grow make the organization shine and maintain its reputation of excellence.”