Blue Ant’s connected TV marketplace Media Pulse has launched a retargeting tool to drive action by reaching viewers on mobile.

TV-2 Mobile, as the tool is called, was developed with Canadian mobile programmatic company Native Touch. It allows for advertisers to reach viewers inside and outside the home with targeted ad campaigns across connected TV and mobile devices. The first ad exposure takes place while streaming connected TV, with viewers retargeted with subsequent exposures to the same ad via premium mobile app content.

Media Pulse’s aim with TV-2 Mobile is to provide full-funnel marketing opportunities in connected TV environments. With TV being used to drive awareness, mobile retargeting serves as an action driver and final destination in the buyer’s journey to point of purchase.

“We’re committed to staying up to date with the latest CTV industry trends to provide our clients with the insights they need to stay ahead of the curve in this rapidly growing media segment,” says Deborah Gurofsky, VP of partnerships at Blue Ant Media. “This new product delivers enhanced revenue opportunities for our clients, with a high-touch and custom approach that enables them to engage with their existing CTV audiences, while also reaching a wider network outside the home.”

Blue Ant acquired Media Pulse last fall.