Elle Canada has partnered with Julie-Anne Ho, a Quebec-based content creator and founder of accessory brand Essaim, on a new content series called “365 Days of Looks.”

Starting this week, Ho (pictured, above) will post a new outfit on her social media platforms every day. Elle Canada and Elle Quebec will feature a weekly recap video of her seven looks on its TikTok and Instagram platforms, while also posting details of the outfits and purchase links on its website.

Ho is known for being part of Quebec reality dating show Occupation Double and the fan base she grew through her fashion style on social media, which led to her launching her accessory brand. Ho will be joined for by fashion stylist Vanessa Giroux and hair stylist Kevins-Kyle Lambert in some of the content.

Gaby Beaudoin, marketing manager at Elle, says the magazine was approached by Ho with the idea. “We were thrilled so we decided to go ahead with the project. We want to be an inspirational yet accessible fashion platform for all Canadians and this project helps us deliver this promise.”

Beaudoin says this is purely an editorial project, though there are “various opportunities” available for brands to be integrated.

Elle Canada attracts a readership that’s predominantly affluent, well-educated and urban. Print readers (66% women) have a median age of 34, with 31% aged 14 to 34 and 24% being 35 to 49. Digital readers (60% women) are slightly younger at a median age of 32, with 48% aged 14 to 34 and 25% aged 35 to 49.

The publication has a readership of over one million for its print editions. Its average unique monthly readership online is 215,250, with 60,000 newsletter subscribers. Elle’s social media platforms have nearly 300,000 followers. Ho has over 229,000 followers on Instagram and over 23,000 on TikTok.