Environics Analytics has extended its partnership with data cloud company Snowflake to add new data collaboration functions to its EAVault clean room environment.

Environics Analytics has worked with Snowflake since 2018 and is now making secure data-sharing functionality available to Snowflake clients who are using the EAVault services.

The EAVault clean room environment enables partnering organizations to securely connect their first-party data to explore opportunities for co-marketing, sponsorship, mergers and acquisitions, audience targeting, campaign activation and attribution.

The addition of Snowflake’s secure data-sharing capability enables clients with a Snowflake account to leverage the potential of the EAVault without moving their data, which enables further assurance of privacy compliance and ease of use. Clients can also set access controls to all or part of their data within Snowflake, making it ready-to-query from within the EAVault with no data onboarding or movement required.

“We have seen significant adoption of our EAVault clean room services in the past 18 months,” said Jan Kestle, Environics Analytics’ president. “Our clients count on us to provide secure access and management of their data along with the high-quality analytical methods we are known for. The functionality that we’re adding with Snowflake’s secure data sharing enables enhanced data collaboration opportunities for more organizations.”

Other enhancements Environics Analytics has made to EAVault this year include integrating UID2, The Trade Desk’s post-cookie indentification product.

EA is also expanding its use of Snowflake Marketplace, which provides clients with expanded access to EA data, applications and services, including flexible consumption-based pricing options. Snowflake Marketplace is driven by Snowgrid, Snowflake’s cross-cloud technology, that allows companies direct access to raw data products and the ability to leverage data, data services, and applications quickly, securely and cost-effectively.

Other Canadian clean room providers that work with Snowflake include Optable, which struck a partnership focused on ease-of-use back in January.