Montreal-based mattress brand Polysleep has struck a sponsorship with the QMJHL’s Les Remparts de Québec.

As part of the sponsorship, the brand is appearing on rink boards at the Centre Vidéotron in Quebec City. It has also set up a branded, rink-side VIP viewing area, focused on providing “unparalleled comfort” for the fan experience. More activations will be revealed through the rest of the season.

Comfort and sleep will be a key element of the sponsorship, emphasizing the role good sleep plays in an athlete’s well-being and performance.

“We are honoured to stand alongside Remparts de Québec in their pursuit of excellence,” said Jeremiah Curvers, CEO and co-founder at Polysleep. “Our cutting-edge sleep technology is tailored to optimize recovery, ensuring that these athletes are well-rested and prepared to give their best performance.”

Polysleep also said in a release that the partnership showcases the brand’s “commitment to supporting the local community and fostering the growth of sports in the region.” Founded in 2016, this marks Polysleep’s first hockey-related sponsorship. The brand has, however, been involved with sports, support the NASCAR Pinty’s Cup series of races for fans in Quebec.