As Canadian hockey fans delve into a new season of their favourite sport, SkipTheDishes is gearing them up with another wardrobe addition designed specifically for game night.

The food delivery company has created the GameTime Tarp, a new edition of its “In-Active Wearable Tech,” designed to combat messy food casualties. Made with absorbent fibres, the Skip GameTime Tarp features a towel-lined front pocket and was designed by Canadian fashion designer Izzy Camilleri.

Olympic Champion, Marie-Philip Poulin sporting the Skip GameTime Tarp (CNW Group/SkipTheDishes)

Camilleri is well-known in the fashion world for her innovative adaptive clothing design for people with physical disabilities. In this case, she used her specialized skills to develop a garment that was specifically designed for diners loathe to miss any part of the action for a paper towel run.

The new garment follows up on Skip’s hockey-focused Playoff Pants, comfortable stretchy pants with built-in napkins to wipe away sauces and mess. The company signed on as the NHL’s official food-delivery app in 2021.

The garments will be officially unveiled October 14 with the airing of Skip’s newest spot featuring Edmonton Oilers forward Leon Draisitl and Olympic hockey champion Marie-Philip Poulin. Skip’s integrated NHL marketing strategy also includes TV spots on both conventional and in-game broadcasts, in-arena brand presence across Canada, and digital activity across social media, online video, and more.

With every food order, customers will receive an email notification inviting them to take their shot to win prizes that include Skip and NHLShop.ca gift cards, GameTime Tarps or the grand prize of an trip to the 2024 NHL All-Star Weekend in Toronto.

The media buy was handled by a mix of the internal Skip team and the UM media team.