Consumer goods company Reckitt and media agency BAM Strategy are leaning into everyone’s favourite sick-day activity–binge watching–with a campaign targeting Netflix watchers and Walmart shoppers. 

The campaign for Reckitt’s new Multi-Action Congestion, Cold & Cough Solution has been in the market since late October on Netflix’s new ad-supported tier, which includes about 25% of its overall Canadian subscriber base.

“Cough and cold season means people are spending more time indoors, and Netflix is the ultimate sick day companion. Plus, with so many new shows premiering in Q4, their new ad offering is the perfect opportunity for a brand like Mucinex,” said BAM Strategy director of media, Stefan Jovanoski, in a release.

To complement the Netflix campaign, Reckitt and BAM Strategy also launched DOOH boards close to Walmarts in October, with Stingray, Walmart’s in-store partner, delivering retail announcements. 

“It was important for this launch [of a new product] to include new platforms outside of our traditional efforts; Netflix, DOOH and in-store audio are some new elements putting us in front of customers when they’re in search of cold and flu relief,” said Reckitt digital media and partnership manager, Keisha Gomes, in the release.

This is the latest collaboration between BAM Strategy and Reckitt, which have worked together for more than 12 years.

Photo from Unsplash