
QSRs not only dominated radio advertising in the week of Nov 6-12, but also TV advertising in Canada.
According to AdEase TV’s latest report, Tim Hortons ranked first among the top 10 most active advertisers nationally. The QSR climbed 17 positions from the previous week and aired over 2,000 combined ads.
Just below it is laundry brand Downy with 1,913 combined ads. The Brick also returned to the top 10, ranking first in Calgary and Toronto, second in Vancouver and third in Montreal.
McDonald’s and A&W were among the brands that maintained their TV presence in the past two weeks, staying in the top 10 across several markets. And Doordash and Uber ads have also remained on Canadians’ TVs during this cold, eating-at-home season.
Here are the key markets, advertisers and categories across Canada:
Vancouver
Top Advertisers
1. McDonald’s: 914 (3)
2. The Brick: 607 (452)
3. Tim Hortons: 573 (11)
4. A&W Restaurant: 533 (2)
5. Uber: 525 (1)
6. Doordash: 380 (6)
7. Nissan Dealers Association: 352 (14)
8. Government Of British Columbia: 336 (8)
9. Business Development Bank Of Canada (bdc): 317 (389)
10. Chrysler Dodge Jeep Ram Dealers Association: 285 (17)
Top Categories
1. Quick Serve Restaurants: 2908 (1)
2. TV & Streaming Services: 847 (2)
3. Furniture Stores: 773.67 (4)
4. Food Delivery Services: 741.5 (3)
5. Online Travel Agency: 641 (14)
6. Import SUVs: 580 (6)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 574 (18)
8. Import SUVs (dag): 532 (8)
9. Department Stores: 527 (5)
10. Vitamins & Supplements: 433 (9)
Calgary
Top Advertisers
1. The Brick: 1262 (289)
2. McDonald’s: 993 (3)
3. A&W Restaurant: 600 (1)
4. Tim Hortons: 561 (13)
5. The Brick Mattress Store: 466 (535)
6. Doordash: 382 (7)
7. Calgary Co-operative Association: 375 (6)
8. Uber: 373 (5)
9. Chrysler Dodge Jeep Ram Dealers Association: 363 (10)
10. Nissan Dealers Association: 361 (17)
Top Categories
1. Quick Serve Restaurants: 3612 (1)
2. Furniture Stores: 1630 (3)
3. Food Delivery Services: 875.5 (2)
4. TV & Streaming Services: 776 (4)
5. Online Travel Agency: 653 (13)
6. Mattress Stores: 608 (322)
7. Import SUVs (dag): 570 (7)
8. Department Stores: 515 (5)
9. Import SUVs: 514 (9)
10. Dine-in Restaurants & Bars: 440.5 (8)
Toronto
Top Advertisers
1. The Brick: 1271 (301)
2. McDonald’s: 936 (4)
3. Interprovincial Lottery Corporation: 738 (2)
4. Tim Hortons: 632 (17)
5. A&W Restaurant: 460 (8)
6. Nissan Dealers Association: 449 (14)
7. Downy: 414 (20)
8. The Brick Mattress Store: 396 (586)
9. Business Development Bank Of Canada (bdc): 391 (518)
10. Doordash: 390 (10)
Top Categories
1. Quick Serve Restaurants: 3312 (1)
2. Furniture Stores: 1428.33 (3)
3. TV & Streaming Services: 1269 (2)
4. Lottery Draws: 1115 (4)
5. Dine-in Restaurants & Bars: 908 (5)
6. Jewelry Stores: 803 (8)
7. Online Travel Agency: 778 (12)
8. Import SUVs (dag): 694 (10)
9. Food Delivery Services: 687 (7)
10. Candy, Candy Bars, Caramels, Chocolate & Fudge: 659 (23)
Montreal
Top Advertisers
1. Tim Hortons: 633 (5)
2. McDonald’s: 558 (1)
3. The Brick: 494 (476)
4. Loto-Québec: 447 (123)
5. Downy: 359 (15)
6. Canadian Tire Corporation: 349 (2)
7. Desjardins Group: 335 (6)
8. Tide: 326 (9)
9. BCE (Bell): 320.5 (8)
10. Google: 293.5 (3)
Top Categories
1. Quick Serve Restaurants: 1954.5 (1)
2. Furniture Stores: 1117.33 (3)
3. TV & Streaming Services: 678.33 (2)
4. Online Travel Agency: 659 (5)
5. Domestic Trucks: 643 (6)
6. Department Stores: 518 (4)
7. Mattress Stores: 512.5 (106)
8. Import SUVs: 483 (9)
9. Airlines: 476 (17)
10. Candy, Candy Bars, Caramels, Chocolate & Fudge: 402 (37)
Specialty (National)
Top Advertisers
1. Tim Hortons: 2048 (17)
2. Downy: 1913 (1)
3. Crave TV: 1589 (4)
4. McDonald’s: 1502 (5)
5. Canadian Tire Corporation: 1443 (10)
6. The Brick: 1441 (412)
7. Peloton Interactive: 1376 (3)
8. Tide: 1289 (7)
9. Sleep Country: 1264 (416)
10. Google: 1198.5 (32)
Top Categories
1. Quick Serve Restaurants: 8055.5 (1)
2. TV & Streaming Services: 4001 (2)
3. Dine-in Restaurants & Bars: 2668 (3)
4. Department Stores: 2567 (4)
5. Furniture Stores: 2488 (9)
6. Domestic SUVs: 1881 (6)
7. Online Travel Agency: 1811 (99)
8. Mattress Stores: 1754 (273)
9. In-wash Scent Booster: 1614 (12)
10. Unisex/general Apparel Stores: 1544 (14)
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