Corus’s W Network is going all out in its bid for holiday-cheer-seeking viewers with a huge slate of new and returning holiday movies and marketing partnership to promote them. 

The caster has stocked its programming grid with 44 holiday movie premieres and 150 library titles across W and StackTV, falling under the banner Hallmark Channel’s Countdown to Christmas. It says it is the most premieres on its holiday slate ever.

And so far it’s working (boosted by a national free preview). According to Corus, the first week of the annual programming event saw W Network double its audience vs. prior weeks among total viewers and grow audiences by more than 75% among adults 25 to 54 and women 25 to 54.  

Those eyeballs also have a chance of growing in number as W’s partnerships, all underway, gain traction. Corus has lined up five marketing and promotions partnerships for the season, including Warner Music Canada, Canada’s Wonderland, Simon & Schuster, Penguin Random House and Wattpad.

With Warner, there’s a W Net sponsored holiday playlist. Penguin and Simon & Schuster are doing branded contests. And W is activating at Canada’s Wonderland with a kiosk giving out special hot chocolate and TVs showing holiday movie trailers. And with Wattpad, W Net is targeting both fiction fans and, possibly, future holiday-movie scribes with banner ads on Wattpad’s mobile sites. According to the release, Wattpad has 85 million readers globally. 

In the U.S., Hallmark and Hilton hotels partnered to create themed suites based on Hallmark’s trademark holiday movies. The “Hallmark Channel Countdown to Christmas Holiday Suites” have been rolled out at hotels in New York, Houston and Chicago.  

Correction: This article previously incorrectly referred to the W Net programming theme as Hallmark Channel’s Countdown to the Holidays” when in fact it is “Hallmark Channel’s Countdown to Christmas.”