UM has been named MAOR for the Heart & Stroke Foundation.

The agency will lead paid media strategy with a focus on driving brand awareness and supporting the Heart & Stroke Lottery in Ontario.

Heart & Stroke had been working with Kinesso, formerly known as Reprise, since the beginning of the year and now with the appointment of UM, the organization will have the support of the integrated IPG Mediabrands network.

“Our partnership with UM is an important step in our work to continuously connect with new and existing donors, and to further advance our mission,” says Sue Valle Connop, director of marketing, Heart & Stroke.