Cairns Oneil Strategic Media has been selected as media agency of record for SickKids Foundation following a competitive review. The incumbent was OMD.

Cairns Oneil will begin working on the brand early in 2024, along with the foundation’s creative agency Cossette.

The SickKids Foundation is also moving in new direction for the hospital in Precision Child Health Care and has set a fundraising goal that’s even more ambitious than previous campaigns to support it.

“The work that SickKids does is groundbreaking in health care, and essential for our society,” says Devon MacDonald, president of Cairns Oneil. “The work they’ve done in marketing and fundraising is the envy of the industry and is something we’re eager to contribute to.”

The foundation’s vision of a new era of patient care involves shorter wait times for diagnosis and smarter treatments that target underlying causes not just symptoms.