DOOH media company Allvision has secured Rogers Sports & Media (RSM) as its exclusive sales partner.

As of January 1, RSM’s advertising partners and clients will have access to Allvision’s more than 60 DOOH screens in Montreal, Vancouver, Toronto and the GTA, including boards in Mississauga and Vaughan. RSM is also the exclusive sales partner for elevator and lobby screen advertising network Vertical Impression and tech-focused OOH company Oongalee.

RSM is expanding its OOH business because it says it is an important component of its clients’ marketing strategies. According to RSM, brands see an 80% rise in online searches when they add outdoor advertising to their campaigns.

The partnership with Allvision follows RSM’s appointment as Disney+’s media partner in Canada last November. Disney+ joined the existing portfolio of streaming properties in the RSM Streaming TV Video Package, which includes Sportsnet+, Citytv+, CityNews 24/7, FX and Tubi. 

RSM reaches 32 million Canadians each week across all of its platforms and channels, and makes more than five billion digital impressions per year, according to the company.