Harvey’s is connecting with sports fans as the new title sponsor of TSN SportsCentre series, SC With Jay Onrait.

As title sponsor, the Canadian burger restaurant is fully integrated into the show through on-set logos and decor, a custom daily in-show feature, digital and social media inclusion, and promotional campaign elements across all platforms on TSN.

TSN worked with Harvey’s brand team and the QSR’s partners at Genuine Retail Media to create this partnership.

SC With Jay Onrait airs weekly Sunday to Thursday at 12 midnight ET on TSN. The show features daily sports highlights, interviews and trending stories. Onrait also contributes content across the show’s digital and social media platforms, TSN.ca, X, Instagram and YouTube.