McDonald’s stays firm at the top: AdEase TV

After regaining its first position the week prior, the QSR continued to be the most active advertiser on TV between Jan 8 and 14.

McDonald’s remained at the top of the AdEase TV charts for the week of Jan. 8 to 14, according to the monitoring company’s most recent report.

The QSR placed first in all markets except Montreal, with 3,715 combined occurrences. It returned to the top spot the previous week, following a short gap during the last week of December.

In Montreal, Crave TV took first place. The streaming service also ranked third in Toronto and sixth in Vancouver. Nationally, it continues to dominate the market with 3,210 occurrences, 617 fewer than the week prior.

Among the week’s biggest movers were Wendy’s Restaurant, which climbed 206 places to finish fourth in Vancouver, and Belairdirect Insurance, which rose 413 spots to take fifth place in Montreal.

In terms of categories, yogurt and yogurt drinks entered the top 10 after moving up 197 and 194 places to ninth in Vancouver and Calgary, respectively. The automotive corporate category also rose significantly in the rankings. It jumped 118 places in Montreal, 111 in Calgary and 152 in Toronto.

The lists below are ranked for Jan. 8 to 14 and the numbers in brackets indicate the previous week’s position. 

Vancouver


Advertisers

1. McDonald’s: 814 (1)
2. Leon’s Furniture: 503 (6)
3. Government of Canada: 475 (62)
4. Wendy’s Restaurant: 430 (210)
5. Tim Hortons: 418 (13)
6. Crave Tv: 370 (10)
7. Subaru Canada: 361 (-)
8. TD Canada Trust: 349 (23)
9. Doordash: 331 (3)
10. Nissan Dealers Association: 324 (299)

Categories

1. Quick Serve Restaurants: 2793 (1)
2. TV & Streaming Services: 1001 (4)
3. Online Travel Agency: 742 (3)
4. Furniture Stores: 695 (2)
5. Food Delivery Services: 688 (5)
6. Automotive Corporate: 585 (85)
7. Local Government: 484 (9)
8. Cough, Cold & Sinus Medication: 462 (11)
9. Yogurt & Yogurt Drinks: 449 (206)
10. Tourism Boards: 449 (31)

Calgary


Advertisers

1. McDonald’s: 808 (2)
2. Wendy’s Restaurant: 514 (188)
3. Leon’s Furniture: 479 (6)
4. Alberta Gaming, Liquor And Cannabis Commission: 453 (37)
5. Government Of Canada: 429 (60)
6. Tim Hortons: 411 (11)
7. TD Canada Trust: 402 (12)
8. Doordash: 381 (3)
9. Lysol: 335 (7)
10. Subaru Canada: 334 (-)

Categories

1. Quick Serve Restaurants: 2893 (1)
2. Food Delivery Services: 926 (4)
3. TV & Streaming Services: 872 (5)
4. Furniture Stores: 796 (2)
5. Online Travel Agency: 734 (3)
6. Automotive Corporate: 602 (117)
7. Local Government: 558 (27)
8. Domestic Trucks: 476 (6)
9. Yogurt & Yogurt Drinks: 471 (203)
10. Dine-in Restaurants & Bars: 442 (24)

Toronto


Advertisers

1. McDonald’s: 1652 (1)
2. Interprovincial Lottery Corporation: 866 (2)
3. Crave TV: 829 (4)
4. Ontario Lottery And Gaming Corporation: 722 (8)
5. Yoplait: 708 (-)
6. TD Canada Trust: 657 (25)
7. Subaru Canada: 649 (-)
8. Government Of Canada: 620 (27)
9. Hill’s Pet Nutrition: 583 (9)
10. Leon’s Furniture: 553 (6)

Categories

1. Quick Serve Restaurants: 3775 (1)
2. TV & Streaming Services: 1776 (3)
3. Yogurt & Yogurt Drinks: 1158 (155)
4. Lottery Draws: 1045 (6)
5. Online Travel Agency: 1033 (4)
6. Dine-in Restaurants & Bars: 978 (17)
7. Automotive Corporate: 900 (159)
8. Online Casinos: 859 (8)
9. Food Delivery Services: 807 (5)
10. Furniture Stores: 768 (2)

Montreal


Advertisers

1. Crave TV: 558 (2)
2. Tim Hortons: 551 (5)
3. McDonald’s: 441 (4)
4. Uniprix: 388 (7)
5. Belairdirect Insurance: 359 (418)
6. Air Canada: 349 (19)
7. Ameublements Tanguay: 323 (6)
8. TD Canada Trust: 305 (26)
9. Downy: 265 (25)
10. Doordash: 263 (3)

Categories

1. Quick Serve Restaurants: 2027 (1)
2. TV & Streaming Services: 867 (3)
3. Online Travel Agency: 791 (5)
4. Furniture Stores: 780 (2)
5. Automotive Corporate: 535 (123)
6. Pharmacies & Drug Stores: 491 (7)
7. Food Delivery Services: 472 (6)
8. Dine-in Restaurants & Bars: 393.5 (19)
9. Yogurt & Yogurt Drinks: 389 (-)
10. Pet Shop & Supply Stores: 369 (36)

Specialty (National)


Advertisers

1. Crave TV: 3210 (1)
2. Playtika: 3001 (2)
3. McDonald’s: 2841 (3)
4. Peloton Interactive: 2124 (7)
5. Trivago: 1913 (8)
6. Tide: 1637 (10)
7. Downy: 1606 (13)
8. Tim Hortons: 1486 (24)
9. Government Of Canada: 1474 (5)
10. Febreze: 1372 (9)

Categories

1. Quick Serve Restaurants: 11047 (1)
2. TV & Streaming Services: 5556.5 (2)
3. Online Casinos: 3635 (4)
4. Cold Cereal: 3380 (17)
5. Dine-in Restaurants & Bars: 3187 (7)
6. Yogurt & Yogurt Drinks: 2800 (201)
7. Online Travel Agency: 2631 (6)
8. Mobile Application: 1789 (11)
9. Pain Relief Medication: 1651 (55)
10. Creams & Lotions: 1614 (12)

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