Pattison Outdoor Advertising has added a new large format exterior digital display to BC Place in downtown Vancouver.

The agreement finalized between Pattison and PavCo, the provincial crown corporation, went into effect December 2023. The agreement includes four new digital advertising faces – three new, and one replacement – on the roads surrounding the exterior of the stadium. The multi-purpose venue, which is home to the BC Lions (CFL) and Vancouver Whitecaps (MLS), is one of Vancouver’s most recognizable landmarks.

The four new digital displays are placed to ensure they can be viewed from each direction heading towards the stadium or into downtown Vancouver. The ad face includes a 25 by 85-foot wall-mounted display on the east side of the stadium. A 10 by 35-foot digital poster will be built on the south side on Pacific Boulevard, along with a 10 by 20-foot digital poster on the north side on Expo Boulevard. The existing 30 by 50-foot digital vertical spectacular on the Georgia Viaduct will be upgraded to a high-resolution LED display. Construction on the four new digital displays is underway and is expected to be completed by June.

Pattison Outdoor Advertising is a division of OOH company, The Jim Pattison Group. Since 1908, Pattison has provided OOH advertising products ranging from traditional billboards to transit, digital, airport, residential, office, and street-level formats. Pattison is headquartered in Toronto and has over 25 sales offices across the country providing ad opportunities in over 200 Canadian markets.