Canadian news media organization Postmedia has teamed with Taboola to create monetization opportunities and boost user engagement on its news websites.

Postmedia will integrate Taboola Feed – which provides multi-format content recommendations for readers – into its outlets, including National Post, Financial Post, Vancouver Sun and Toronto Sun. The recommendations will appear on both the sites’ home pages and individual article pages.

The media conglomerate will also be able to explore Taboola’s Homepage For You, a platform that uses AI to drive editorial recommendations on publishers’ home pages. The platform is part of Taboola Newsroom, which informs publishers about new areas of coverage and how to create more engaging content, all based on data from 600 million daily active users.

“We’re helping Postmedia take a holistic approach to audience growth and monetization,” Taboola‘s communications leader Dave Struzzi tells MiC. “The partnership includes many Taboola technologies that allow Postmedia to keep their large reader base engaged. This includes providing article recommendations that power every story they produce, allowing them to showcase more of their work from across their entire portfolio and keep people reading.”

Struzzi adds: “With this partnership, Canadian advertisers also get access to a large scale of readers in just about every product category.”

This collaboration comes after Taboola closed a deal with Yahoo Canada in October that allowed Taboola’s clients to place native ads on the company’s digital properties in the country.

Launched in 2007, Taboola has partnered with other digital media, including CNBC, BBC, NBC News and Business Insider. More than 15,000 advertisers use its products, according to the company.

For its part, Postmedia owns over 130 print and digital brands that reach more than 17.5 million Canadians per month, according to the organization.