Bell Media, the exclusive Canadian broadcaster of the Super Bowl, has announced record ad sales for the NFL game, which will air on TSN, CTV and RDS on Feb. 11.

According to the company, the ad inventory is nearly sold out, which leaves advertisers with limited options to promote their brands during the big game telecast.

“Not only is Super Bowl LVIII the culmination of a phenomenal NFL season, it’s also the most coveted position for advertisers to showcase their brands for Canadian viewers during TV’s biggest live broadcast of the year,” said Bell Media SVP of sales and sports Stewart Johnston in a release.

Some of the brands that have already signed up to run ads are PepsiCo; Questrade; Government of Ontario; TD Bank Group; Kruger Products; L’Oreal; BMW; BMO; Hershey; Boston Pizza; Novo Nordisk; Toyota Dealers; Maple Leaf Foods; Intuit TurboTax; and Fidelity Investments Canada. This year’s broadcast will also feature new advertising partners such as Kia, Osmow’s and M&M’s.

FanDuel and Expedia return as sponsors. These companies, along with TD Bank Group, GMC and Vrbo, also sponsored last year’s Super Bowl coverage.

While Bell has not announced programming, it has said TSN will provide on-site updates and analysis on its flagship SportsCentre show during the week of the game. Ford Canada will sponsor the digital version of the program.

Last year, Bell reached an audience of 8.6 million viewers for the broadcast, a 6% increase from 2022. Overall, 17.6 million unique viewers watched for at least part of the game, a figure that is also up from 2022.