La Presse, Quebec’s French-language paper of record, is making it easier for small and medium-sized enterprises to advertise on its site and reach millions of monthly readers.

Launched on January 31, Antelier Direct La Presse is a new self-service advertising platform that allows advertisers to roll out marketing campaigns across the La Presse ecosystem in just a few clicks, according to the company.

“Quebec represents a dynamic market for SMEs,” says Valérie Beauchesne, managing director, media solutions at La Presse. “And we are optimistic that this solution can meet their need for visibility and grants the benefit of partnering with credible and local media such as La Presse.” Beauchesne reports that nearly a hundred clients have either created profiles on the platform, or have already launched campaigns.

When using the new platform, advertisers can select their preferred ad format – of which there are two, a custom native format, as well as standard banners (big box and double big box) – after which they can track performance indicators.

“It was important for us to simplify the campaign creation process and enhance its accessibility for people running SMEs (small and medium-sized enterprises), who often lack the time and resources to manage their marketing campaigns,” says Patrick Salois, VP, sales and operations, La Presse.

“One of the platform’s advantages is its built-in solutions for creative development, facilitating advertisers in easily creating their own ads,” adds Beauchesne.

To create Atelier Direct La Presse, the media brand partnered with DanAds.