Leon’s Furniture boosts its ad buying

McDonald's took second place in the latest AdEase TV report for the week of Feb. 26 to March 3.

The latest AdEase TV report shows that Leon’s Furniture has taken the top spot from McDonald’s on the charts for the week of Feb. 26 to March 3.

The furniture retailer went from being the fourth most active advertiser between Feb. 19 and 25 to dominating the market, with 2,463 occurrences, 1,028 more than week prior. It ranked first in Vancouver and Toronto, while coming in second in Calgary. The company has entered the AdEase top 10 the last three weeks.

Meanwhile, McDonald’s finished as the second most active marketer for the week with 1,886 total occurrences. Despite recording fewer occurrences than the previous week, the QSR is still buying big in Toronto, where it made 879 occurrences. Behind McDonald’s was The Brick. The retail company joined the AdEase list with 1,806 occurrences after a short gap since its last appearance in the second week of February. And Crave TV, which recorded 1,542 combined occurrences, ranked fourth, followed by Subaru, with 1,495.

Among the week’s biggest movers were Belairdirect Insurance, which climbed 24 positions to sixth in Montreal, and RBC Financial Group, which rose 25 positions to ninth in the same city.

Check out AdEase radio’s report for the week of Feb. 26 to March 3.

Vancouver


Advertisers

1. Leon’s Furniture: 700 (1)
2. Subaru Dealers: 545 (3)
3. McDonald’s: 503 (2)
4. The Brick Warehouse: 459 (370)
5. Canadian Tire Corporation: 342 (4)
6. Tim Hortons: 331 (7)
7. Doordash: 327 (5)
8. Nissan Dealers: 322 (8)
9. Subaru Canada: 290 (315)
10. Specsavers Canada: 287 (23)

Categories

1. Quick Serve Restaurants: 2086 (1)
2. Furniture Stores: 1539 (3)
3. TV & Streaming Services: 810 (2)
4. Online Travel Agency: 777 (6)
5. Import SUVs Corporate: 714 (5)
6. Chips, Crisps, Popcorn & Pretzels: 696 (4)
7. Department Stores: 591 (7)
8. Food Delivery Services: 539 (8)
9. Candy, Candy Bars, Caramels, Chocolate & Fudge: 520 (10)
10. Crackers: 384 (59)

Calgary


Advertisers

1. The Brick Warehouse: 865 (274)
2. Leon’s Furniture: 687 (3)
3. McDonald’s: 504 (1)
4. Alberta Gaming, Liquor And Cannabis Commission: 481 (2)
5. Doordash: 345 (7)
6. Calgary Co-operative Association: 344 (4)
7. Canadian Tire Corporation: 343 (8)
8. Wendy’s: 337 (6)
9. Subaru Dealers: 329 (11)
10. Subway: 320 (9)

Categories

1. Quick Serve Restaurants: 2203 (1)
2. Furniture Stores: 1918 (3)
3. Online Travel Agency: 770 (5)
4. Chips, Crisps, Popcorn & Pretzels: 767 (4)
5. TV & Streaming Services: 744 (2)
6. Candy, Candy Bars, Caramels, Chocolate & Fudge: 695 (9)
7. Food Delivery Services: 600 (8)
8. Department Stores: 572 (7)
9. Import SUVs Corporate: 504 (11)
10. Dine-in Restaurants & Bars: 436 (10)

Toronto


Advertisers

1. Leon’s Furniture: 1076 (5)
2. Interprovincial Lottery Corporation: 1035 (2)
3. McDonald’s: 879 (3)
4. Government Of Ontario: 812 (11)
5. Nivea: 789 (1)
6. Subaru Dealers: 621 (6)
7. Doordash: 603 (8)
8. Crave TV: 596 (4)
9. Subaru: 483 (357)
10. The Brick Warehouse: 482 (320)

Categories

1. Quick Serve Restaurants: 2601 (1)
2. Furniture Stores: 2464 (3)
3. TV & Streaming Services: 1534.5 (2)
4. Cold Cereal: 1364 (9)
5. Lottery Draws: 1269 (4)
6. Chips, Crisps, Popcorn & Pretzels: 1175 (5)
7. Online Travel Agency: 1040 (7)
8. Local Government: 856 (25)
9. Food Delivery Services: 855 (12)
10. Import SUVs Corporate: 823 (10)

Montreal


Advertisers

1. Crave TV: 946 (1)
2. BCE (Bell): 588 (2)
3. Mcdonalds Corporation: 453 (8)
4. Desjardins Group: 421 (4)
5. Tim Hortons: 394 (6)
6. Belairdirect Insurance: 344 (30)
7. Domino’s Pizza: 326 (-)
8. Air Transat: 313 (-)
9. RBC Financial Group: 306 (34)
10. Gouvernement Du Quebec: 300 (18)

Categories

1. Quick Serve Restaurants: 1944 (1)
2. TV & Streaming Services: 1224.5 (2)
3. Furniture Stores: 1006 (3)
4. Online Travel Agency: 781 (4)
5. Chips, Crisps, Popcorn & Pretzels: 605 (8)
6. Department Stores: 521 (5)
7. Smartphone & Mobile Services: 515 (6)
8. Consumer Property & Casualty Insurance: 477 (7)
9. Import SUVs Corporate: 404 (10)
10. Domestic Trucks: 375 (11)

Specialty (National)


Advertisers

1. Crave TV: 3738 (1)
2. McDonald’s: 1935 (3)
3. Febreze: 1894 (12)
4. Peloton Interactive: 1865 (4)
5. Tide: 1782 (5)
6. Always: 1688 (17)
7. Swiffer: 1584 (19)
8. Trivago: 1452 (8)
9. Downy: 1264 (2)
10. Dawn: 1222 (16)

Categories

1. Quick Serve Restaurants: 9040 (1)
2. TV & Streaming Services: 5907 (2)
3. Cold Cereal: 4871 (3)
4. Online Travel Agency: 3664 (4)
5. Furniture Stores: 3577 (13)
6. Department Stores: 2214 (5)
7. Home Gym: 1865 (8)
8. Laundry Pods/tabs: 1851 (28)
9. Tabs: 1776 (25)
10. Multi Online Gambling: 1766 (15)