Easter Seals Ontario, a Canadian non-profit organization that empowers kids with physical disabilities, has partnered with Zenith Media Canada on a fundraising and awareness campaign.

Aimed at ages 19 to 49, the campaign focuses on the needs of children with physical disabilities, and emphasizes the organization’s programs and services to help this population. For the initiative, Branded Cities, Pattison, Rogers, Amazon, Spotify and AdTheorent will give more than $250,000 in advertising space, split between OOH and digital. These include ads in Yonge and Dundas Square, billboards on highways, banners on transit shelters and TTC stations, as well as spots on TV shows such as Breakfast Television.

The ads (pictured below), which will be available throughout Ontario this month, will show some of Easter Seals’ ambassadors, along with the slogan “Together, we see the ability in disability” and a link to the organization’s website where people can learn more about the services they give to children with disabilities.

“This campaign is special for us because it sets a concrete example of how the media and advertising industry can give back to the community and support organizations that help drive positive, meaningful change,” says Zenith Media group account director Steve White, who adds that the OOH ads, complemented by digital media, will raise the brand awareness in key Ontario markets, particularly in Toronto and Ottawa.

Ontario is facing a major accessibility challenge, that’s why Easter Seals has decided to launch this campaign, said the company. According to Statistics, approximately 2.6 million Ontarians are living with some form of disability. The campaign is also running now because it is Easter Seals Month.

The company, founded in 1992, offers a wide range of programs and services, including funding for mobility and accessibility equipment, summer camps, post-secondary scholarships, and advocacy and public awareness activities.