Thanks to Snap’s AR Lens technology, with a few simple taps, Snapchat users can virtually try on a classic Cartier Trinity ring, which is three interlocked white gold, yellow gold and rose gold rings, without stepping foot into a Cartier store.
The new campaign is part of Cartier’s celebration of the 100th anniversary of The Trinity Collection. It has partnered specifically with Snap to reach Gen Z to let them get in on the celebration, and shop from wherever and whenever.
“This marks yet another milestone in Cartier’s ongoing partnership with Snapchat, proving the brand’s trust in the platform’s ability to reach important audiences in innovative ways,” the brand said in a statement.
Snapchat’s new ring try-on technology, coupled with Ray Tracing and advanced Hand Tracking, make the ring try-on precise and life-like. When the user’s hand moves, the ring follows. The Lens is available to Snapchatters globally on iOS and Android.
The technology was developed exclusively with Cartier. It uses machine learning to predict the 3D hand surface and better understand the shape of the hand of each person. Starting soon, Snapchat will make this technology available to AR creators and developers in Lens Studio.
This isn’t the first time that the luxury retailer has worked with Snapchat to introduce an AR shopping experience. Last year, Cartier also used an earlier form of the technology for the fourth iteration of its iconic Tank Watch.