The PWHL has scored another brand partner.

Bic, the ubiquitous razor, stationary and lighter brand, has signed on to be the official razor of the PWHL in Canada, including for the teams in Toronto, Ottawa and Montreal. More specifically, the Bic Soleil Escape will be helping the “players stay smooth on or off the ice,” a statement says.

Bic points to this partnership as a reflection of their commitment to gender equality and the empowerment of female athletes, emphasizing the importance of diversity, equity and inclusion in the sports community.

“The inaugural PWHL season has inspired so many young hockey players and we’re proud to support women in sports through this partnership,” says Brian Benison, head of marketing – Canada at Bic. “This partnership will reach women who are inspired by this historic movement in women’s hockey and the athletes who instill confidence in so many Canadians.”

For its part, the PWHL is delighted with the support. “Through partnerships like this, we are able to continue the growth of women’s hockey and provide our fans with interactive in-game experiences that will keep them entertained even after the whistle,” says Chelsea Purcell, PWHL senior director of corporate partnerships.

Bic will sponsor giveaways and contests at Canadian home games in Toronto, Montréal and Ottawa.  These activations will include TV Timeouts with a BIC Soleil Escape Prize Pack, an entrance giveaway in Toronto, and partnerships with PWHL athletes, Emma Maltais (Toronto), Laura Stacey (Montreal) and Emily Clarke (Ottawa).

Strategic Objectives led the partnership agreement process between BIC and PWHL and has been supporting with upcoming partnership activations.

For those keeping score at home, in the last few months, the PWHL has signed an official car (Hyundai), beer (Molson), toy brand (Mattel), realtor (Re/Max), airline (Air Canada), telecommunications company (Rogers) and pizza (Pizza Pizza).